International Strategy And Global Strategy

Today, an important factor in the strategic management process of any business is the increasing internationalization of business activity. Therefore,this chapter focuses on businesses that choose to operate internationally.

Changes And New Developments

Traditional ways of doing business have rapidly been rendered obsolete by the development of a global economic order.

Tom Petersdescribed a number of dramatic changes between the "old" way of doing business and the "new" way. In the "new" way, international operations were described as a primary activity.

Over the last several years, more and more business have become increasingly involved in the international arena.


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International Strategy And Global Strategy
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