Industry Drivers Of Globalization

An industry's potential for globalization is driven by market, economic, environmental, and competitive factors. Market forces determine the customers' receptivity to a global product; economic factors determine whether pursuing a global strategy can provide a cost advantage; environmental factors show whether the necessary supporting infrastructure is there; and competitive factors provide a spur to action.

Organizational Factors In Globalization

Organizational factors can support or undercut a business's attempt to globalize. Four factors affect the ability of an organization to develop and implement global strategy: organization structure, management processes, people, and culture. Each of these aspects of organization operates powerfully in different ways.