Strategic Management: Formulation and Implementation

Human Assets And Physical Assets

Between human assets (e.g., the stock of scientists and engineers, managers, etc., and the services flowing from them) and physical technological assets (e.g., buildings, plant and equipment, drawing, etc., and their output, including patents).

Hard And Soft Technology

Related distinction is between "hard" and "soft" technology. Hard technology represents equipment, machinery, R&D laboratories, etc., and soft technology, drawings, specifications, organizational management techniques and so on.